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What EVERYONE Needs To Know About YouTube Changes In The UK

#YouTube What you need to know about changes to YouTube in the UK

Sunshyn Sunshyn — — 2 min read
What EVERYONE Needs To Know About YouTube Changes In The UK
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What EVERYONE Needs To Know About YouTube Changes In The UK

There is massive hype about YT changing policy for UK content creators, with a ton of “the sky is falling” videos being uploaded as we speak. After a weekend of researching everything I could find on the issue, what I’ve found is… No, the sky is not falling, but it is something to keep an eye on for down the road, even outside the UK.

This started with The Media Act 2024, a UK landmark broadcasting law designed to modernize television and radio regulation. It levels the playing field between traditional public service broadcasters and major streaming services by updating rules on content standards, prominence on digital platforms, and radio accessibility.

First and foremost, YT has NOT changed a single policy pertaining to this law. In fact, YT are not required to do many of the things streaming services like Hulu or Netflix are required to implement.

The gist of the law is to require digital services to “offer” or “have available” traditional broadcasting like the BBC and other public broadcasters on their platform; it in NO WAY forces platforms like YT to “boost” or “prioritize” said content over digital content creators.

What we need to keep an eye on is the fact there are UK politicians pushing for the current law to go further, with what they’re calling “prominence rules,” which would force platforms like YT to push traditional public broadcasting higher in their algorithms. Furthermore, YT is actually pushing back against these politicians: here is a quote from David Wheeldon, senior director of government affairs and public policy for YouTube, Europe…

“The UK’s creator economy is a global success story because of one simple idea: on YouTube, viewers decide what they want to watch. Prominence rules seek to distort that – forcing YouTube to prioritize government–picked channels over whatever viewers actually came to watch.”

David Wheeldon, senior director of government affairs and public policy, YouTube Europe

In summation, traditional media is a dying breed, and extremely butt hurt; unfortunately, they have the money and influence to cause a stink.

For now though, everything is ok, as “ok” as YT gets I guess, but we need to stay on top of what UK politicians, and politicians everywhere, are doing when it comes to these prominence law proposals.

FILED UNDER: MEDIA POLICY